Question

Data about how, when, why, where, and what people buy refers to Group of answer choices demographics. value-based marketing. relational orientation. statistics. marketing analytics.

Answer 1

Data on how, when, why, where and what people buy refers to marketing analytics which is a strategy that companies use to segment their market and develop promotional campaigns that are more aligned with their consumer.

What is Marketing Analytics?

It is the area of ​​marketing responsible for collecting data to identify consumption patterns, develop the most effective strategy to reach the target audience and facilitate the decision-making process.

Therefore, a company that performs marketing analysis is more likely to be well positioned in a competitive market, where companies need to identify how to generate value for their consumers to achieve strategic advantages.

Find out more information about marketing analytics here:

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