Question

Billy Bean, Beth Bean, Barbara Bean, Brooke Bean, and Beanie Bean make up the Bean family. Brooke sees a commercial for a revolutionary new toilet tissue. Brooke mentions the ad to Beanie, who runs to tell his father Billy how great this new toilet tissue is. Billy is convinced that this new toilet paper will rock his world, so tells his wife Beth to purchase the toilet tissue the next time she is at the store. Beth purchases the toilet paper and the whole family uses it. In this scenario, _____ is the influencer and _____ is the information gatherer.

Answer 1

In this scenario, Billy Bean is the influencer and Beanie Bean is the information gatherer.  An information gatherer is the one who manifest an interest and seeks more information about a particular purchase. Beanie is the one who shows interest to the toilet paper saying how great it is to his father, Billy. Meanwhile, an influencer is the one who influence the final decision after careful evaluation and criteria consideration of the product. Billy fits the definition since he was convinced with Beanie's statement, telling his wife about it and leading to the actual purchase of the toilet paper.