The trust trick for making sales using terms like "limited edition" or putting countdowns of time and remaining items for an offer is called the scarcity technique.
Scarcity marketing can be understood as a way to activate psychological triggers to generate purchase desire in consumers through product shortages, as people tend to perceive limited quantities as more valuable.
This strategy to drive sales will be effective if it meets three criteria:
- It is useful
- It is transferable between people
- It has the potential to be possessed
Therefore, companies can gain significant advantages by implementing the scarcity technique, increasing sales and generating greater value for the consumer.
This strategy needs to be used sparingly so as not to create too much pressure on the consumer to make a purchase and not to generate an image of poor inventory management.
Find out more information about scarcity here:
brainly.com/question/20254934
