Answer:
Customer
Explanation:
In customer departmentalization, departments are basically separated from each other based on the types or groups of customers that needs to be handled or dealt with. For instance, customers can be classified under types such as, bulk purchasing or wholesale customers, retail customers, etc.
To handle them in a better way each group of customers needs different tactics and strategies. Therefore, customer deparmentalization serves the purpose of the firm that is organized on the basis of retail customers and wholesame customers.
A legal firm would be considered a service company because they provide legal services to clients and persons.
Answer:
D) Buyer
Explanation:
The buyer is responsible for developing the technical specifications of the product that is going to be purchased, inviting potential vendors, and will also be the person in charge of actually executing the purchase. The buyer is the person that has the actual authority and is responsible for carrying out the purchase.
Answer: Senior citizens (65 years and older) = psychographic.
Explanation:
Psychographic segmentation is simply segmentation that is based on the psychological characteristics of the consumer such as lifestyles, personality, social class etc while Demographics is the study based on factors like sex, age, and race.
Base on the above explanation, "Senior citizens (65 years and older) = psychographic" is the answer. It should be noted that this is demographic related and not psychological.
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