Question

Shades n Hues is a company producing cosmetics. It supplies products to stores and beauty salons and also manages its own retail outlets. Therefore, Shades n Hues is engaged in _____

Answer 1

By producing their own cosmetics and then selling them, Shades n Hues are engaging in Forward Integration.

What is Forward Integration?

• It refers to companies engaging in activities forward in the supply chain.
• It refers to when producers are also engaged in distributing their products to consumers.

By producing their own products and then either selling to other companies or to the consumer directly, Shades n Hues is engaged in forward integration as they have moved forward in the supply chain.

Find out more on the supply chain at brainly.com/question/25560748.