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Stels [109]
2 years ago
15

A manufacturer of sports bicycles uses various cycling legends and sports celebrities as brand ambassadors to promote its produc

t in China. Bicycles in China are used mainly by the working class for commuting, not sports, so the promotional campaign was a failure. During which step of the international communications process did the manufacturer most likely go wrong
Business
1 answer:
Luden [163]2 years ago
5 0

Based on the information given the step of the international communications process did the manufacturer most likely go wrong is message channel.

Failure in International communication process occur when there is ineffective communication between the sender of the message and the receiver of the message.

Lack of general knowledge about the target market can as well lead to failure during promotional campaign reason being the product message to be communicated need to reflect needs of the target market.

Selling sport bicycles in other country for sporting those not means that other country use bicycles for the same purpose, based on this it is important that  message channel is carefully chosen in a situation where an encoded message is to reach the target market.

Inconclusion the step of the international communications process did the manufacturer most likely go wrong is message channel.

Learn more about  International communication process brainly.com/question/5031198

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When consumers are characterized as preservers, makers, takers, changers, seekers, or escapers, this is because these reflect their "view of society."

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Economic sociology is the study of the manufacturing, distribution, transfer, and consumption of products and services using sociological concepts and methods.

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4 0
1 year ago
An investor holding a short position in a maturing futures contract may:
Talja [164]

Answer:

<em>Take delivery of the underlying asset from the holder of the long position. </em>

5 0
3 years ago
Harding Corporation acquired real estate that contained land, building and equipment. The property cost Harding $1,235,000. Hard
olya-2409 [2.1K]

Answer:

The value recorded for the building = $140,000

Explanation:

From the appraisal of the property, the following information is given:

Value of land = $296,000

Value of building = $880,000

value of equipment = $584,000

Total = 296,000 + 880,000 + 584,000 = $1,760,000

Next, we will calculate the percentage of the total value allocated to the building as follows:

Percentage allocated to building = (value of building ÷ total value) × 100

= (880,000 ÷ 1,760,000) × 100

= 0.5 × 100 = 50%

Next, since we now know that the building takes 50% of the property cost, and since $280,000 was paid, the value recorded for building will be 50% of the $280,000 paid, and this is calculated as follows:

value recorded for building = 50% of 280,000

= 50/100 × 280,000 = 0.5 × 280,000 =  $140,000

6 0
3 years ago
Carol is a vice president for sales and marketing at her company. She conducts a survey asking customers their impressions of th
leva [86]

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3) The statement "in response to requests from customers for healthier food on the menu, a restaurant tweaks its recipe for its most popular sandwich to remove processed ingredients and replace them with fresh vegetables." describes a strategy that adds value to multiple factors as it goes through several activities in the value chain because the company's decision to use less processed ingredients and more fresh vegetables not only facilitates production but also responds to a customer need, which will value the products even more.

8 0
3 years ago
In reviewing a bank's balance sheet, the liabilities are greater than the assets. What is the best explanation that could
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Answer:

cash

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6 0
3 years ago
Read 2 more answers
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