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Stels [109]
2 years ago
15

A manufacturer of sports bicycles uses various cycling legends and sports celebrities as brand ambassadors to promote its produc

t in China. Bicycles in China are used mainly by the working class for commuting, not sports, so the promotional campaign was a failure. During which step of the international communications process did the manufacturer most likely go wrong
Business
1 answer:
Luden [163]2 years ago
5 0

Based on the information given the step of the international communications process did the manufacturer most likely go wrong is message channel.

Failure in International communication process occur when there is ineffective communication between the sender of the message and the receiver of the message.

Lack of general knowledge about the target market can as well lead to failure during promotional campaign reason being the product message to be communicated need to reflect needs of the target market.

Selling sport bicycles in other country for sporting those not means that other country use bicycles for the same purpose, based on this it is important that  message channel is carefully chosen in a situation where an encoded message is to reach the target market.

Inconclusion the step of the international communications process did the manufacturer most likely go wrong is message channel.

Learn more about  International communication process brainly.com/question/5031198

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True or false: zappos sells all four categories of consumer products (convenience, shopping, specialty, unsought)
oee [108]

True: Zappos sells all four categories of consumer products (convenience, shopping, specialty, unsought).

Zappos carries products that are speciality and unsought by consumers.  Using their website, you are able to conveniently order your products with customer service readily available to help. Zappos is convenient because they carry a wide-range of products, brands and styles. They have free shipping and free returns all year, which is something most retailers do not offer.

6 0
3 years ago
Read 2 more answers
Since the costs of producing an intermediate product do not change regardless of whether the intermediate product is sold or pro
Snowcat [4.5K]

Answer: a) true

Explanation:

The costs incurred to produce the intermediate products have already been incurred and as such are referred to as sunk costs.

They will not change regardless of whether the good is sold before further processing or if it is sold after. They therefore do not matter in the decision to either process or sell and so are not considered.

8 0
3 years ago
How does the following transaction impact cash flow?
Sloan [31]

Answer:

Increase

The accounts receivable asset shows how much money customers who bought products on credit still owe the business; this asset is a promise of cash that the business will receive. Cash doesn’t increase until the business collects money from its customers.

5 0
4 years ago
The differences between Golden Harvest brand canning jars and Mason brand canning jars is not readily visible. Both are made of
Finger [1]

<u>Full question:</u>

The differences between Golden Harvest brand canning jars and Mason brand canning jars is not readily visible. Both are made of heavy glass that will not break easily. Through its advertising, Golden Harvest advertises that its jars are made with a glass that is 100 percent free of all impurities. In this way, Golden Harvest is using _____ to differentiate its product from those of the Mason brand.

A. hidden difference

B. differentiation cue

C. imperceptible difference

D. sensory cue

E. Perception filter

<u>Answer:</u>

In this way, Golden Harvest is using hidden difference to differentiate its product from those of the Mason brand.

<h3><u>Explanation:</u></h3>

Advertising is the usual means of obtaining a good and service perceived to a public. Hidden differences are the ones where the customers don't know what these variations are so that's why they have to be advertised. Hidden differences are not easily manifest.

Product differentiation is a purchasing plan that aims to recognize a company's goods from the opponent. Auspicious product differentiation includes recognizing and expressing the individual features of a company's presents while highlighting the clear differences among those offerings and others on the market.

3 0
3 years ago
New England Co. had net cash provided by operating activities of $351 ,000; net cash used by investingactivities of $420,000; an
Ira Lisetskai [31]

Answer:

d. $248,000

Explanation:

beginning cash balance            27,000

operating activities 351,000

investing activities (420,000)

financing                 250,000

cash generate during the year 181,000

ending cash balance                208,000

<u>Note:</u>

The information of the sale of land is contained with the investment activities.

The proceeds from sales are in the operating activities.

<u>We just need to calculate using the total for each activity.</u>

7 0
3 years ago
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