Question

A manufacturer of sports bicycles uses various cycling legends and sports celebrities as brand ambassadors to promote its product in China. Bicycles in China are used mainly by the working class for commuting, not sports, so the promotional campaign was a failure. During which step of the international communications process did the manufacturer most likely go wrong

Answer 1

Based on the information given the step of the international communications process did the manufacturer most likely go wrong is message channel.

Failure in International communication process occur when there is ineffective communication between the sender of the message and the receiver of the message.

Lack of general knowledge about the target market can as well lead to failure during promotional campaign reason being the product message to be communicated need to reflect needs of the target market.

Selling sport bicycles in other country for sporting those not means that other country use bicycles for the same purpose, based on this it is important that  message channel is carefully chosen in a situation where an encoded message is to reach the target market.

Inconclusion the step of the international communications process did the manufacturer most likely go wrong is message channel.

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