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morpeh [17]
3 years ago
15

Explain the importance of mass communication​

Business
1 answer:
pashok25 [27]3 years ago
8 0
Another important objective of mass communication is to create public opinion on any national or international issue. Mass media attempts to create public opinion through providing their audiences with a realistic picture of the world, activities of the leaders, governmental politics
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Procter & Gamble, the maker of Crest brand toothpaste, has modified this brand to include whiteners. To encourage consumers
boyakko [2]

Answer: shaping

                                         

Explanation: In simple words, shaping refers to the process under which an organisation tries to manipulate the behavior of potential customers by using different marketing tools.

In the given case, Procter and gamble were giving discount to attract the customers. They were planning to charge full price once the customers get used to of their product. So they were using discount to change the behavior of their potential customers hence they were using shaping.

4 0
3 years ago
The theory that real shocks to the economy are the primary cause of business cycles is
defon
It would be the real-business-cycle theory which is the principle that mainly revolves around the idea that the macroeconomic models are one of the significant factors that are responsible for the occurrence of economic shocks. In addition, the theory is also called the RBC theory.
3 0
3 years ago
Internal Controls for Bank Lending
julsineya [31]

Answer:

1. False

The higher the figure, the higher the risk. Kindly note that loans are usually insured against default. The higher the amount insured, the higher the premium payable as insurance on such amounts.

2. False

It does not make for good internal control to have one person regardless of their position to have the final say on loans of great magnitude such as $5 Million. This can quickly degenerate into a situation where the officer involved is tempted to abuse that power. It makes for good corporate governance and risk management to ensure that the board is responsible for loans of such magnitude.

3. True

If a bank lost $100 in a thousand places, from loan default, that translates to a loss of $100,000. This relatively is large however it is small and will have less impact that a loss of a million dollars in 3 places. That's $ 3,000,000.

As already indicated, it makes for good loan disbursement governance, to ensure that there is at least two persons involved in the risk acceptance criteria (RAC) evaluation and loan disbursement process.

4. False

Separation of duties is the foundation of good internal control. It allows for greater objectivity. It is also key to carefully select signatories to loan disbursements. They have to be people of impeccable character and the company must exercise proper risk management to ensure that every protocol such as opportunity that may create the impulse or inclination to breach policy is removed completely.

Cheers!

5 0
3 years ago
What is the role of accounting in financial management
astraxan [27]

Answer:

Accounting plays a vital role in running a business because it helps you track income and expenditures, ensure statutory compliance, and provide investors, management,

7 0
3 years ago
Spalding Pointers Corporation expects to begin operations on January 1, 2019; it will operate as a specialty sales company that
aivan3 [116]

<u>Solution and Explanation:</u>

a) <u>The Sales budget </u>

                             January   February                                 March

Sales revenue 120000          126000                               132300  

                                         (120000 multiply with 1.05)  (126000 multiply 1.05)  

b) The Sales revenue = 120000 plus 126000 plus 132300 = 378300

<u>c) The Schedule of the Cash receipt </u>

                                                           January February     March

Receipt from January Sales                     84000 24000 12000

Receipt from February Sales                           88200 25200

Receipt from March Sales                                             92610

Total                                                        84000 112200 129810

d) The Account receivable is c = =(126000 * 10 \%+132300 * 30 \%) = 52290

8 0
3 years ago
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