A technique that companies use to monitor consumer activity is called sentiment analysis, which is a strategy that companies use to listen to their consumers through natural language processing, performing opinion mining through information technology.
<h3>Sentiment analysis benefits
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Organizations are able to discover the motivations and needs of customers regarding their products and services, monitoring their opinions on social networks, blogs and websites, having greater feedback about the brand and being aware of possible related problems.
Therefore, sentiment analysis helps a company to improve the overall quality of its products and services, increasing perception and creating value for consumers.
The correct answer is sentiment analysis.
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