Question

Primary demand is a desire for the ________ rather than for a ________; it is often the focus of marketing when there are few competitors with the same product. brand name; product category problem solution; product category product class; specific brand product concept; tangible product novelty; problem solution

Answer 1

Considering the market analysis, the Primary demand is a desire for the product class rather than for a specific brand; it is often the focus of marketing when there are few competitors with the same product.

What is Product Class?

Product class is a term used to describe products or commodities that are homogeneous or deemed as substitutes for each other.

On the other hand, a Specific brand is a product with unique features that makes it different and known compared to other products.

Hence, in this case, it is concluded that the correct answer is option C. "product class; specific brand."

Learn more about the Product class here: brainly.com/question/24445329