High levels of brand ________, or the extent to which consumers feel they are "in sync" with the Fox News brand and engagement i
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Price elasticity can be calculated using the attached formula where:
the first term represents the % change in quantity and the second term represents the % change in price
% change in quantity = (100-120) / (220/2) = -2/11 x 100 = -18.1818%
% change in price = (7-5) / (12/2) = 33.3333%
price elasticity = 18.1818/33.3333 = 0.55
Note that the price elasticity is usually taken as an absolute value.
the first term represents the % change in quantity and the second term represents the % change in price
% change in quantity = (100-120) / (220/2) = -2/11 x 100 = -18.1818%
% change in price = (7-5) / (12/2) = 33.3333%
price elasticity = 18.1818/33.3333 = 0.55
Note that the price elasticity is usually taken as an absolute value.