Globalization can create more opportunities for marketers but along with that comes more pressure because they must take into account the differing attitudes and values of various country cultures.
What is the purpose of globalization?
With lower operational expenses and a stronger competitive position, globalization aims to give businesses access to more markets for their goods, services, and customers.
What is impact globalization?
As a result of globalization, businesses in less developed nations have better access to bigger and more varied global marketplaces. As a result, companies operating in emerging nations have more access to capital flows, technology, human resources, less expensive imports, and bigger export markets.
How has globalization affected society?
Globalization is linked to quick and major changes in human behavior. The migration of people from rural to urban regions has quickened, and the development of cities, particularly in the developing world, is associated with many people living in inadequate conditions. Domestic violence, social violence, and the disruption of families are on the rise.
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