Answer:
A perceptual market shows perceptions of customers about the attributes of a business happening now. Therefore, the reason stated below is not a valid one to support the usage of this graphic
d"It’s a way to show the position of the company in ten years."
Explanation:
A perceptual map offers the possibility of illustrating the perception of different products in one market in terms of different attributes: e.g. quality, price, warranty, service, design and so on.
The senior managers can take valuable decisions when looking how the market perceives the product sold by the company related to the competitors.
See the image attached to have an idea of how a perceptual map looks like.
