From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC strategy?</h3>
The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
The integrated marketing strategy includes-
- IMC evaluation of a brand and also its main rivals.
- IMC Report Card
- Identifying a brand's, an organization's, or a person's main communications outlets.
- Core strategy statement identification and adaptive messaging
- Timeline for the project, including deliverables and particular strategies
- reporting and measurement
Each integrated marketing communication approach should include three components:
- the target customer,
- the channels used to deliver the message, and
- an assessment of the communication's effectiveness.
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Answer:
producer-centered logistics
Explanation:
When it comes to marketing, <u>consumers and customers always come first</u>. There isn't such thing as producer-centered logistics (<u>not that i know of at least</u>) because the producers need to focus on the business and customers not themselves.
Answer:
Debt ratio = 56%
Times Interest earned = 5 times
Explanation:
<em>The debt ratio is the proportion of the total assets amount that is financed by debt . It is a measure of financial risk. A company with a high debt ratio (in excess of 50%) is considered financially risky. That is may not be able to meet its short term financial obligations</em>
Debt ratio = Debt/Total assets × 100
= (140,000/250,000)× 100
= 56%
Times interest earned is the number of times the earning before interest and taxes (EBIT) can pay the interest obligation. It is a measure of financial risk. For example, a company with a ratio of less than 3 times might be considered as potentially unable to meets its loan obligation
Times interest earned = Earnings before interest and tax (EBIT)/Interest expense
= 75,000/15,000
= 5 times.
It is TRUE because when you're looking at these factors you think of flexibility and whether or not you should choose a job. If your a mom you probably wouldn't choose a job where you had to work on weekends.
Which type of investment is most likely to have the greatest long-term increase in value? Stocks and bonds. Stocks and bonds when a company purchases a new asset is one of the best long-term investments you can invest in. Due to them being long-term investments, the asset needs time to accumulate more value for what it's worth before you sell it. Long-term investments value tends to rise overtime and not often would a short-term investment hold if kept to long.
