During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when the<u> perceived risk of the </u><u>product or service </u><u>to be purchased increases.</u>
This is further explained below.
<h3>What is <u>
a product</u>?</h3>
Generally, A physical thing that is offered for sale for purchase, attention, or consumption is referred to as a commodity.
On the other hand, an intangible item that comes from the work of one or more humans is referred to as a service.
In conclusion, When a customer perceives an increased level of risk associated with the product or service that will be bought, he is more likely to broaden the scope of his search and take into consideration a greater number of alternative brands.
This occurs during an external information search.
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The buyer value is a concept that is more important to the customers. This refers to the amount that the buyers are expecting out of the purchase of some goods. If I bought a book at a price of $40 then, I loss $10 in the process because as a buyer I expect to pay only $30.
Answer: a. It merely conducted some activity outside of Alaska and that activity took place through a website.
Explanation:
CalmDown can use the defence that all it did was to conduct an activity through it's website and this happened to be outside Alaska.
As such the company is still bound by the state that it is registered in which in this case would seem to be in Alaska. They are not to be bound by the laws of another jurisdiction from the one they are registered to if the activity was done on the internet.
Marcus should therefore try to bring action against them in Alaska if he can.
From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC strategy?</h3>
The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
The integrated marketing strategy includes-
- IMC evaluation of a brand and also its main rivals.
- IMC Report Card
- Identifying a brand's, an organization's, or a person's main communications outlets.
- Core strategy statement identification and adaptive messaging
- Timeline for the project, including deliverables and particular strategies
- reporting and measurement
Each integrated marketing communication approach should include three components:
- the target customer,
- the channels used to deliver the message, and
- an assessment of the communication's effectiveness.
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Answer:
A) $3,429
Explanation:
Bonus capital paid by the new shareholders will be distributed among the Old Partner on the basis of their old sharing ratio
Capital Balance of Peter = $38,000
Settlement amount = $20,000
As we does not have revised profit ratios, Peter and Chris will share profit on their old ratios.
Remaining balance of Gary's capital = $26,000 - $20,000 = $6,000
Peter Share = 4/7 x $6,000 = $3,429
