If the firm can increase its profit by increasing its output then the firm is not producing at where the marginal cost is equal to the marginal revenue. A profit-maximizing firm in a competitive market will produce its output at the point in which MC=MR.
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Customer value proposition refers to the assortment of buyer-specific benefits that a seller provides to a buyer when selling a product.
More about the Customer value proposition:
A customer value proposition (CVP) in marketing is the total of the advantages a vendor guarantees a customer will receive in exchange for the related payment (or other value-transfer).
A company can create value in their product or service while marketing to potential customers by using a customer value proposition. This is frequently determined by totaling the benefits that vendors offer to their customers.
Similar to the USP, this is a succinct claim intended to persuade buyers that a specific good or service will be more valuable or better able to address their issue than those offered by competitors.
Learn more about the Customer value proposition:
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