To recognize this technique, pay attention to the background of the ad or to the story of the commercial. The transfer technique wants you to associate the good feelings created in the ad with the product. For example, a commercial showing a happy family eating soup may want you to associate a feeling of comfort and security with their soup products.
This question is related to the novel "brave new world", written by "Aldous Huxley". The given statement is ironic, the reason behind this is that Lenina is loaded with energy and wrath. Unfortunately, her interests are not coordinated at Henry, yet rather the Savage.