Question

Advertisements have a primary purpose to inform, persuade, and entertain audiences. Many television commercials tell a story that is entertaining, amusing, or emotionally touching. Some commercials use logical appeals to provide information about a product or to compare their product to others in the market. Watch three commercials, either on television or the Internet. As you watch the commercials, notice the media strategies used to inform, persuade, and entertain. Write a one-page response analyzing the use and intended purpose of each of the strategies you identified.

Answer 1

Answer:

Your response should include the following points:

Describe briefly what is shown in each commercial.

Mention the products or services that each of the three commercials were advertising.

Explain the overt purpose behind each commercial.

List the persuasive technique that each commercial used to convey its purpose: plain folks appeal, celebrities, expert, or bandwagon.

Explain how these techniques were used, in terms of what was shown or said in the commercials.

Explanation: