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astra-53 [7]
2 years ago
12

When a company uses the online search behavior of customers to develop online advertising aimed at specific customers based on t

heir past online behavior, this is called:____________
a) a focus group.
b) an experiment.
c) behavioral targeting.
d) a marketing research aggregator.
e) an external database.
Business
1 answer:
dybincka [34]2 years ago
5 0

Answer:

<em>C</em><em>) </em><em>B</em><em>ehavioral targeting.</em>

<em>What</em><em> is</em><em> </em><em>B</em><em>ehavio</em><em>r</em><em>al </em><em>targeting?</em>

<em>is </em><em><u>when a company or marketers analyzes a consumer's behavioral profile -- be it online or in the market itself.</u></em><em> </em><em>Including</em><em> </em><em>not </em><em>only</em><em> </em><em>sites </em><em>visited</em><em> </em><em>but </em><em>what</em><em> </em><em>the </em><em>consumer</em><em> </em><em>actually</em><em> </em><em>does </em><em>on </em><em>those </em><em>sites</em><em>.</em>

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