Question

Organizational buying behavior is similar to consumer behavior in some ways and different in others. One key difference is that in the organizational buying process, Multiple Choice fewer individuals are involved. firms are not affected by derived demand. the post-purchase evaluation behavior is more formalized. only four stages are used. there is less reliance on gatekeepers to control product information.

Answer 1

It should be noted that organizational buying behavior is similar to consumer behavior in some ways and different in others.

However, One key difference is that in the organizational buying process is that they use the same five stages in the buying decision process.

What is decision process?

Decision process can be regarded as the process that the consumer will go through before deciding to make a purchase.

Learn more about decision process at:

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