Question

To illustrate the benefits of the Dixie Chopper brand lawn mowers to professional landscapers, the salesperson asks prospects to participate in a mowing race. Even if the competing mower has a wider cutting area, the Dixie Chopper always wins because it is the only lawn mower that can travel fifteen miles per hour. What approach does the Dixie Chopper salesperson use?

Answer 1

Answer:

The correct answer is:  Showmanship.

Explanation:

Showmanship in marketing implies attracting the target population by doing the very same activity of the good or service offered. Showmanship is usually manipulated somehow to benefit the product being displayed over others so it will look more reliable for potential consumers.