Question

Travel Time is an online travel site that assists customers in booking their vacations. They make advance bookings for the customers, notify them about any reductions in air fares immediately if and when they arise, and help them check the status of their bookings. This type of marketing strategy employed by Travel Time is an example of

Answer 1

The type of marketing strategy employed by Travel Time is an example of:

• Right time marketing

What is Marketing Strategy?

This refers to the various ways in which a company advertises its products or services which appeal to the taste of a wide range of customers.

With this in mind, we can see that the type of marketing which was used by Travel TIme is the right time marketing which has to do with digital engagements which delivers marketing that is personalized to the customer.

Read more about marketing strategy here:
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