Question

The goal of ________ research is to describe things, such as the market potential for a product or the demographics and attitudes of consumers who buy the product.

Answer 1

Answer:

descriptive research

Explanation:

Descriptive research is a research method that describes the characteristics of the subject that is being studied. For example, if you carry out a descriptive research on the demographics of a certain market, the research will show you the income levels, gender, family size, educational levels, etc., of that market. The descriptive research does not try to discover why something happens, it just focuses on describing the current situation of something.