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Dimas [21]
3 years ago
11

Imagine you own a small gift shop in a popular but remote tourist location. You want to develop an effective marketing strategy

to expand your business during the next two years, and have decided to conduct a SWOT analysis. Consider the situation factors listed below, and "drag & drop" (highlight to select, and then cut and paste) them into the appropriate section of the SWOT analysis grid:
Strengths Weaknesses

Opportunities Threats

· You have especially good relationships with many suppliers due to your years in business and your success.

· Your business is in a location that is easy to get into and out of.

· It is difficult to hire workers with retail experience in the area.

· Wal-Mart moves into a town a few miles away.

· The price of gas goes up.

· The highway that they have been talking about for years is finally being built.

· The Post Office decides to cut deliveries on Saturday.

· You are dependent upon a few artists to keep you in stock.

· You have developed a software system that makes online orders extremely easy.

· Another gift shop may open next door.

· Two new hotels are scheduled for opening next year.

Then, examining the entire SWOT analysis, recommend at least 3 marketing actions you could take to ensure the success of your shop and explain why you believe they will work.
Business
1 answer:
Arlecino [84]3 years ago
4 0

Answer:

Situational actions on SWOT of a business

Explanation:

<u>Strengths</u>

  • You have especially good relationships with many suppliers due to your years in business and your success.
  • You have developed a software system that makes online orders extremely easy.

<u>Weaknesses</u>

You are dependent upon a few artists to keep you in stock.

<u>Opportunities</u>

Your business is in a location that is easy to get into and out of.

The highway that they have been talking about for years is finally being built.

Two new hotels are scheduled for opening next year.

<u>Threats</u>

It is difficult to hire workers with retail experience in the area.

The price of gas goes up.

Wal-Mart moves into a town a few miles away.

The Post Office decides to cut deliveries on Saturday.

Another gift shop may open next door.

Three marketing actions to ensure the success of the shop and why it will work include:

1. Expand your advertisement outreach for experienced retail workers beyond your location, with motivational packages and incentives. Alternatively, get workers around your location and train them to acquire the required retail experience for the job

2. With increase in the price of gas which affects your profit margin, and taking into cognizance your strength in cusstomer relationship, endeavour to increase your product and service outreach and turnover to mitigate for the addition expenses.

3. With the arrival of Wal-Mart as competitor, you will need to maintain consistency in products and services, as well as offer promotional packages

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Answer:

The correct answer is Formal Benchmarking.

Explanation:

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In order to be more competitive at present, it is necessary to use benchmarking since it provides strategies that allow identifying the best keys to the company's success, so that by implementing them the organization can be a leading and competitive company in a changing market and global in which business organizations currently have to see each other.

The majority of authors relate benchmarking with competitiveness and business improvement, being "the company" its natural scope. However, the potential benefits of its use make it considered in other areas, such as "public organizations", and at other levels, "sectoral" and "environment" (regional, national and international). This complicates the definition of the concept, since it is a tool that has multiple application possibilities, pursues different objectives in each case, and uses its own methodology in each area.

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3 years ago
A government worker surveys a number of households and comes up with the following information: there were a total of 90 people
viktelen [127]

Answer:

27%

Explanation:

Number of Persons in the Household = 90

<u>Neither Employed Nor Unemployed</u>

  • Children Under 16 =10
  • Disabled = 5
  • Retired =10
  • Stay at Home Parents = 5
  • Full Time Students over the age of 16= 5

Total =35

<u>Unemployed</u>

  • 10 people had no job but were looking for jobs
  • 5 people who wanted a job but were not looking for a job.
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<u>Employed</u>

  • 35 people had full-time jobs
  • 5 had part-time jobs

Total =35+5=40

Total Labour Force = Unemployed +Employed = 40+15 =55

Unemployment Rate = (Unemployed People / Total Labor) x 100

=15/55 X 100

=27%

According to the information in the survey, the unemployment rate is: 27%

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Answer and explanation:

<em>Forgetting to pay debts has a detrimental effect on the length and interest payment of a loan</em>. The more a consumer falls behind in the repayment of a debt the longer it will take to pay off the total amount owed. Besides, the interest rate is recalculated by the financial institution implying more interest will be paid.

Therefore, forgetting to pay debts must be avoided. <em>Setting automated payments is a good measure to avoid such circumstances.</em>

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Answer:

The correct answer is $907.76.

Explanation:

According to the scenario, computation of the given data are as follow:-

1¥ = 82.54$

1£ = 132.03¥

Convert pounds to us dollars= £ ÷ $ = £132.03 ÷ $82.54

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After converting the pound into the dollar, she will receive = £567.35 × $1.60

= $907.76

Hence, she receive $907.76 if she sells the pounds.

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