Answer:
1. Positive relationships with customers usually result in customer retention and repeat business.
2. Customers will generate leads by word of mouth and refer others to your business which is very important in the early business stages.
3. Customers will leave positive reviews of services and goods, increasing profitability and creditability.
4. Positive relationships with customers will create an emotional connection to the brand, and this will foster a business environment that is strong, constructive, and optimistic.
Explanation:
The people principle teaches that "People need People." It is essential to note that building positive relationships with people is necessary, not just customers. People have needs that transcend transitional relationships, and it is necessary to have an astute awareness of the underlining needs.