Question

Campbell’s Soup has divided the domestic market into more than 20 re- gions, each with its own sales managers that develop specific advertising and promotional campaigns geared to local market needs and conditions. This is an example of _____.a) micromarketing b) mass marketing c) ideal targeting d) counter segmentation e) hyper-segmentation

Answer 1

Answer:

a. micromarketing

Explanation:

Micromarketing -

It is the strategy of marketing , where the advertising is done on the basis of the location and the taste of the people , is referred to as micromarketing .

In this method ,

The ares are bifurcated into small regions , and for each and every region different method of marketing is used , depending on the people and location .

This enables to market the goods and services in a better manner .

Hence , from the given scenario of the question ,

The correct option is a. micromarketing  .