Question

What negative consequences can emerge when vision, mission, or values contradict strategy? Name a time where you believe strategy was not aligned with vision, mission, or values. How can leaders ensure that strategy matches the vision, mission, and values?

Answer 1

When the organizational vision, mission or values ​​contradict its strategy, conflict can occur between the direction of organizational actions and conflict between internal and external relationships.

An example that the strategy was not aligned with an organization's vision could be an organization that set out to reduce its impacts on the environment over a period of time, but did not take such action.

What is a company's mission and vision?

The mission corresponds to the reason a company exists, its purpose in the market, while the vision corresponds to the future planned for the company, that is, how it intends to develop to reach an end in a period of time.

Therefore, joining the values, mission and vision of a company must be aligned with its strategy, as they are capable of shaping the perception of stakeholders in a positive or negative way, as well as helping to guide towards an innovative and successful future.

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