Question

Coca-Cola launched 500 drinks around the world, some of which are truly unique. The Indian Coke subsidiary launched a chunky mango juice. This is an example of a ________ strategy.

Answer 1

The strategy that used by Coca-Cola in the scenario is known as multidomestic strategy.

What is a multidomestic strategy?

A multidomestic strategy simply means an international strategy that chooses to focus on advertising and commercial efforts regarding the sale of a product.

In this case, the The Indian Coke subsidiary launched a chunky mango juice. This is an example of a multi domestic strategy.

Learn more about multidomestic strategy on:

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