The answer to your question is d
Answer:
d. Evaluate segment attractiveness
Explanation:
The STP process helps to find your customers and decide the best way to target them. The step of the process that develops descriptions of the different segments is evaluate segment attractiveness as in this step the description of the segments along with market information and research results are generated to evaluate each segment.
The answer is Minority-owned
businesses. The growth in number of businesses owned by African Americans,
Hispanics, and Asian Americans has outpaced overall growth and the Immigrants
own nearly 15 percent of all small businesses and are more likely to own small
businesses than native-born citizens.
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