Answer:
B) Bosch has a positive customer brand equity
Explanation:
From the perspective of microeconomic theory, companies that produce similar products seek to differentiate themselves through product differentiation that creates a link between the brand and the customer. These differentiations are diverse and can be punctual, for example, a washing machine that uses less energy compared to the average of other machines on the market, or solid, when the company can make the brand a synonym of quality for the consumer, as is the case with Bosch. Since Adam does not know the imported product, he chooses Bosh precisely because this company has a positive brand equity with him.
Answer:
The correct option is C: accountability for educating students to higher academic standards and the economic demand for a more knowledgeable workforce
Explanation:
The two primary developments that have fueled educational reform efforts are the accountability for educating students to higher academic standards as seen in the case of No Child Left Behind Act and the Standard-Based Education (SBE). All these and many more are as a result of ensuring that students education meets a high standard. Also, an intelligent workforce is one of the factors needed to keep the economy healthy, thus another reason for fueling education reform efforts.
