Answer:
49 million impressions
Explanation:
In media gross impressions are defined as the total number of people that represented in a media schedule. When a media campaign is launched unique impressions are counted to make up gross impression.
For example on digital marketing a visit from a customer is counted as one impression by cookies. Once a new user logs in a new impression is created.
In this instance for the television program total number of impressions for one advert can be calculated as
Impression = Average persons * Number of spots (commercials)
Impression= 4 million persons * 10
Impression = 40 million
For the magazine it aims to target 3 million people with 3 full page adverts
Impression = 3million * 3
Impression = 9 million
Therefore total impression of the campaign
Gross impression= 40 million + 9 million
Gross impression= 49 million
Answer:
hope help you
Explanation:
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Answer:
Market price: 28.90
Explanation:
We will calculate the stock price using the gordon dividend grow model:
D1 = 1.25
grow = g = 6% = 6/100 = 0.06
return= for the return, based on the information give, we will calculate it using the CAPM model:
risk free = 0.04
premium market=(market rate - risk free)= 0.055
beta(non diversifiable risk)= 1.15
Ke =cost of capital = return in the dividend grow formula = 0.10325
Now, we calculate the stock price:
Stock: 28.9017341
Market price: 28.90
