Question

(17) What are the 3 predominant areas of a market opportunity analysis that we must take into consideration as Marketing Managers?

Answer 1

Understanding the strength weaknesses, opportunities and threat that a business is prone to are crucial during the market opportunity analysis

Predominant areas of a market opportunity

Marketing opportunity analysis is crucial for marketing managers to analyze in order to move past their competitors

Some of the things that we must take into consideration as Marketing Managers include

• Defining the market  intend to breakthrough
• Understanding the need of the customers prior to production
• Carrying out the SWOT analysis.

Knowing the strength weaknesses, opportunities and threat that a business is prone to are crucial during the market opportunity analysis.

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