Question

E-commerce ________ includes creating marketing messages that contain the individual’s name, appeal to his/her interests, and take their purchase behavior into account.

Answer 1

E-commerce personalization is creating marketing messages that contain the individual’s name and take their purchase behavior into account.

What is e-commerce?

It should be noted that e-commerce simply means the buying and selling if goods through the internet.

In this case, E-commerce personalization is creating marketing messages that contain the individual’s name and take their purchase behavior into account.

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