Answer:
In simple words, In comparison to competitors, market positioning refers to the capacity to impact customer perceptions of a brand or commodity. The purpose of market placement is to establish a brand's or product's image or character so that people view it with a certain aim in mind.
Effective sales promotion has the best characteristic of being able to provide a competitive edge. As a result, if a corporation can position its services as particularly important, competitors will believe it will be difficult to make a strong case for acquiring alternatives.
Answer:
Bethesda Biosys
Issue of an IPO:
Net proceeds for the issuer is $82 million, if all the 4 million shares are bought by investors.
Explanation:
a) Calculations:
The spread is $4.5 (18% of $25) per share, since average selling price is $25.
Therefore, the net proceed per share is $20.50 ($25 - 4.50).
And the Total Net Proceeds = $82 million ($20.50 * 4 million), assuming that all four million shares were bought by the public.
Note that the question did not provide the necessary information to make the final decision.
b) During the issue of securities, especially an IPO, underwriters, such as investment banks, pay an issuing company for the securities and then sell the securities to the public. There is always a difference per share price that they are willing to pay the issuer and what they will collect from the investing public. That difference is called the underwriting spread or simply the spread.
c) Best-Efforts Basis: According to investopedia.com, underwriting on best-effort basis is "an agreement between an underwriter and an issuer in which the underwriter agrees to place as much of an offering with investors as possible, but is not responsible for any portion of the offering it fails to sell."
A rock-climbing school faces two demand curves. The demand by local residents is Q = four hundred - zero.fivep and the demand by others is Q = five hundred - zero.fivep. The marginal costs of serving either local residents or other are constant at one hundred dollars. If the rock-climbing school system third-degree price discrimination, It will charge local citizens and others a price of four hundred fifty dollars and five hundred fifty dollars, respectively.
Answer:
The ending balance of retained earnings for the company $ 140.000
Explanation:
Retained Earnings increase the balance with the Net Income of each year that it's not withdrawalled by the owner or because are not paid dividends, to this case the owner only withdraw $10.000 of $50.000 generated during the year.