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ValentinkaMS [17]
2 years ago
6

A marketing strategy that involves a firm using different marketing mix activities to help consumers perceive the product as bei

ng different and better than competing products is referred to as __________.
a. product repositioning
b. points of difference
c. product positioning
d. product differentiation
e. market differentiation
Business
1 answer:
svet-max [94.6K]2 years ago
4 0

Answer:

It is referred to as product differentiation.

Explanation:

Product differentiation is a strategic type of marketing in which a firm uses campaigns and promotions to highlight features that make its product unique as well as the benefits of using the product or service.

This kind of marketing differentiate the firm's product or services from those of competitors and makes consumer perceive such differentiated product or service as better than other similar competing products.

Explanation:

You might be interested in
For each of the following products, indicate whether you believe demand will be relatively price elastic or relatively price ine
insens350 [35]

Answer:

Note that goods that are considered in general have a broad demand and goods with broad demand are inelastic as there are no substitutes for them. Goods that are specific by nature have narrow demand and have elastic demand because consumers can switch to others if the price is increased slightly.

Hence, Mayonnaise in general, Washing machines and beer have inelastic demand as there are no close substitutes. The remaining three, namely, specific brand of mayonnaise, Chevrolet automobiles and Tesla automobiles have elastic demand as there are substitutes and consumers/users will switch to others if the price is no more favorable.

8 0
3 years ago
Standard rate per direct labor-hour $ 2 Standard direct labor-hours for each unit produced 3 Units manufactured 1,000 Actual dir
Nastasia [14]

Answer:

Variable overhead efficiency variance= $600 unfavorable

Explanation:

Giving the following information:

Standard rate per direct labor-hour $2

Standard direct labor-hours for each unit produced 3

Units manufactured 1,000

Actual direct labor-hours worked during the month 3,300

<u>To calculate the variable overhead efficiency variance, we need to use the following formula:</u>

<u></u>

Variable overhead efficiency variance= (Standard Quantity - Actual Quantity)*Standard rate

Variable overhead efficiency variance= (1,000*3 - 3,300)*2

Variable overhead efficiency variance= $600 unfavorable

5 0
3 years ago
Robert works in the import-export department of Bank of America and he has noticed the following spot currency quotes: 1 U.S. do
lubasha [3.4K]

Answer:

2.3925

Explanation:

The computation of the Mexican pesos is shown below:

= (1 British pound × 1 U.S. dollar) ÷ 1 British pound for the Danish krone

= (1.65 × 10.875 ÷ 7.5)

= 2.3925 Mexican pesos

Simply we multiplied the 1 British pound with the 1 US dollar and then divide it by the 1 British pound for Danish krone so that the correct spot currency can come

3 0
3 years ago
At the beginning of the period, the Assembly Department budgeted direct labor of $110,000, direct materials of $170,000, and fix
malfutka [58]

Answer:

$378,000

Explanation:

First, we need to find the variable cost per hour:

(Direct Material + Direct Labor)/Number of hours of production

= $(170,000+110,000)/8,000

= $35

Since, the department took more hours for production, therefore,

Additional budgeted costs = (10,000 - 8,000) x $35 = $70,000

Total appropriate budget for the department using flexible budgeting:

Prime cost + Factory overhead (Fixed) + Additional hourly (budgeted) costs

= (Direct labor + Direct Material) + Factory overhead (Fixed) + Additional hourly (budgeted) costs

= $(110,000 + 170,000)+$28,000+$70,000

= $378,000

6 0
3 years ago
An investment offers $5,800 per year, with the first payment occurring one year from now. The required return is 7 percent. a. W
algol13

Answer:

$61,445.20

Explanation:

we need to determine the present value of an annuity, and the simplest to determine this is by using annuity factors:

number of payments = 20

interest rate = 7%

annuity payment = $5,800

present value of the annuity = $5,800 x 10.594 (PV factor, 7%, n= 20) = $61,445.20

if we do not have an annuity table at hand (or in the internet), the formula used to calculate the annuity factor is:

annuity factor = [1 - 1/(1 + r)ⁿ] / r

4 0
3 years ago
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