Question

Champion Lyte is a sugar-free sports drink designed to replenish electrolytes lost during activity or illness. Since the product was designed primarily for diabetics, healthcare professionals who treat diabetics are its primary target market.

Answer 1

Answer:

False

Explanation:

The primary target is defined as the market segment that will most likely purchase your product or service. In this case, people who practice sports and are also diabetic would be the primary target of Champion Lyte. The healthcare professionals are not Champion's target market, neither the primary, secondary, etc., unless they practice some type of sport and are diabetic. Their patients could be part of the primary target market.