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statuscvo [17]
2 years ago
10

The shifting balance from tangible goods to intangible services has marketing leaders adopting​ ________ as a guiding principle

Business
1 answer:
aliina [53]2 years ago
7 0

A marketing leaders adopts a ​service-dominant logic as guiding principle when there is shift in balance from tangible goods to intangible services.

<h3>What is ​service-dominant logic?</h3>

This logic refers to a perspective which introduces a new method for articulating an alternative view of exchange and value creation in the markets.

In conclusion, sometimes, a marketing leaders adopts a ​service-dominant logic as guiding principle when there is shift in balance from tangible goods to intangible services.

Read more about service-dominant logic

<em>brainly.com/question/17961245</em>

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Neil places an advertisement for his pastry shop, Neil's Pastries, in the local newspaper. He includes his phone number, website
kotykmax [81]

Answer:

Multichannel marketer

Explanation:

Multi channel marketing can be defined as the practice of using different variety of channels to reach potential customers. This channels include: websites, retail stores, catalogs, direct mail, email, mobile, social media pages.

The goal of a multichannel marketer is to utilize these various multiple marketing channels to ensure that messages reach the potential customers regardless of the devices they have, the communities that they inhabit, technologies or platforms that is available to them.

4 0
3 years ago
When paul o’neill joined alcoa as ceo, he set a, that there would be zero workplace accidents. A lot of people in the organizati
natulia [17]

Answer:

(a) the environment is a dynamic one, and department and frontline managers can come up with more responsive plans than can central leadership.

(d) when managers come up with their own plans, they are likely to be more committed to following through on them.

Explanation:

Firstly, research has shown that both <u>decentralized decision structure (where managers are allowed to make their own decisions)</u> and planning activities; <u>are associated with higher performance in dynamic environments</u>.

This is one reason why the organization’s executives might opt for the decentralization approach to planning - because of the organization's dynamic nature

Secondly, when managers come up with their own plans, they are likely to be more committed to following through on them. When managers participate in planning it serves as a motivation for them to achieve it which is preferable to forcing the plans on them from senior management. This might have been the reason for Alcoa's improved performance when Paul O'Neill took over, in relation to safety records. Managers may have been allowed to make their own safety plans

5 0
4 years ago
How would each of the following affect the firm's marginal, average, and
gizmo_the_mogwai [7]

Answer:

i have no idea

Explanation:

bnjknj

7 0
3 years ago
The manager of a carpet store is trying to determine the best installation crew size. he has tried various crew sizes with the r
RideAnS [48]
<span>I would recommend crews of two workers. This type of crew size is easier to manage and prevents cluster. The workers can watch each other's backs without having to worry about looking out for too many other workers. This way they can help each other without losing sight of their own work.</span>
8 0
3 years ago
The single method to use when calculating romi is to measure total sales revenue generated by marketing activities.
Elanso [62]

This statement is <u>false </u> .

What is Sales Revenue ?

A company's sales revenue is the income it receives from the selling of goods or the provision of services. The phrases "sales" and "revenue" in accounting can and frequently are used interchangeably to signify the same thing. It is vital to understand that revenue does not always imply cash received. A portion of sales revenue may be paid in cash, while another portion may be paid on credit via accounts receivable.

On the income statement, sales revenue can be shown as either gross revenue or net revenue. Net revenue includes all deductions for products returned, the potential of undelivered merchandise, and the expense for uncollectible accounts receivable (sometimes known as "bad debt expense").

To know more about Sales Revenue

brainly.com/question/28390695

#SPJ4

7 0
1 year ago
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