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mart [117]
2 years ago
13

GM creates a separate website for each of its car models (e.g., chevrolet). This reflects which type of multi-branding strategy

Business
1 answer:
Viefleur [7K]2 years ago
3 0

The type of multi-branding strategy that GM creates by using a separate website for each of its car models is known as the house of brands.

<h3>What is a multi-branding strategy?</h3>

A multi-branding strategy involves using a portfolio of products with different brand names by the same company.

Multi-branding is a  branding strategy that involves using two or more brand names to market the same product to different audiences.

Thus, the type of multi-branding strategy that GM creates by using a separate website for each of its car models is known as the <u>house of brands</u>.

Learn more about branding strategies at brainly.com/question/7139810

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In a subdivision where there are 108 lots, the lots will always be the same?
marusya05 [52]

Answer:

False because sometimes lots in the same area look different.

Explanation:

4 0
3 years ago
ACS Industries is considering a project with an initial cost of $6.2 million. The project will produce cash inflows of $1.8 mill
jek_recluse [69]

Answer:

$0.710 million

Explanation:

The net present value of the project is the present value of future cash inflows discounted at the appropriate project discount rate minus the initial investment outlay.

The weighted average cost of capital of the firm is computed using the formula below:

WACC=(weight of equity*cost of equity)+(weight of debt*after-tax cost of debt)

debt-equity ratio=debt/equity=  0.6(which means debt is 0.6 while equity is 1 since 0.6/1=0.6)

weight of equity=equity/(equity+debt)

weight of equity=1/(1+0.6)=62.50%

weight of debt=debt/(equity+debt)

weight of debt=0.6/(1+0.6)=37.50%

cost of equity=9.4%

after-tax cost of debt=pre-tax cost of debt*(1-tax rate)

pre-tax cost of debt=6.7%

tax rate=35%

after-tax cost of debt=6.7%*(1-35%)=4.36%

WACC=(62.50%*9.4%)+(37.50%*4.36%)

WACC=7.51%

The WACC would be adjusted upward by 2% to reflect the higher level of risk of the new project

project's discount rate=7.51%+2%=9.51%

present value of a future cash flow=future cash flow/(1+discount rate)^n

n is the year in which the future cash flow is expected, it is 1 for year 1  cash flow ,2 for year 2 cash flow, and so on.

NPV=$0.710 million($710,000)

5 0
3 years ago
Product placement (the use of branded products by characters in films and TV shows in return for a fee paid by the brand's owner
Galina-37 [17]

Answer:

d. This is clearly a case of perceptual filters. There are many people in the theater watching a movie. Suppose a James Bond movie, shows James Bond using a Sony mobile hand set.

Explanation:

Audience in the theater, who wants to buy a new handset, will pay attention and notice the fact that James Bond is using a Sony hand set. But audiences, who do not need to buy a hand set will probably not notice the brand or the model. So, those who do not want to buy a new mobile set are using their perceptual filters by not noticing the brand.

7 0
4 years ago
Maria is debating between two different mortgages for $155,000. She found a 20-year fixed rate loan at 7.35% and 15-year fixed r
fiasKO [112]
Here is a present value equation which is a geometric sequence
 i = monthly int rate
v = 1/(1+i)
20 yr loan (240 months)


<span>155,000 = P(v + v^2 + ...v^240)

</span> 15 yr loan (180 months)

<span>155,000 = P(v + v^2+ ...v^180)

</span>Use formula for sum of geometric series:

<span>Sn = v + v^2 + ...vn = <span><span>v(1−vn) / </span><span>1−v


</span></span></span><span> Now you can find the monthly payments for each loan.
Multiply the payment by length of loan to get total payment, subtract loan amount to get total interest paid.

The answer would be </span><span>$40,013.40.</span>
7 0
4 years ago
Avery Company has two divisions, Polk and Bishop. Polk produces an item that Bishop could use in its production. Bishop currentl
Aleksandr-060686 [28]

Answer and Explanation:

a. The computation of operating profit is shown below:-

Profit per unit = Purchase price from outside per unit + variable cost of production internally

= $15 - $7

= $8

Total increment in operating profit = Profit per unit × Total number of units

= $8 × 24,000

= $192,000

b. Minimum transfer price = Variable cost = $7 (because polk has overcapacity and there is no change in fixed cost and polk minimum has to recover its variable production cost)

c. Maximum transfer price = purchase cost from outside supplier = $15 (because if the internal transfer piece is more than $15 Bishop will lose so he prefers to buy from outside and the company as a whole will lose $192,000 in incremental operating profit

3 0
4 years ago
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