Answer:
D. Word of Mouth
Explanation:
Word of mouth also referred to as viva voce, is the passing of information from person to person using oral communication,
Word of Mouth can be as simple as telling someone the time of day.
An Example of Word of mouth is Storytelling; A common form of Word Of Mouth communication where one person tells others a story about something that really happened or a fictional event.
In marketing, Word of Mouth is An unpaid form of promotion or advertisement in which satisfied customers or users of a particular product or services tell other people how much they like a business, product or service.
Word of Mouth advertising is very important for every business, because each happy customer can steer dozens of new customers to come and patronise you.
From the question, Kitty's company are making good sells and have many customers despite their location because of the positive and delightful things their satisfied customers say about them to other people. Thus Miss Kitty is benefiting from A positive Word Of Mouth.
Corporate strategy involves the types of decisions made and direction created for a company that operates multiple lines of business.
Answer:
18%
Explanation:
In this question, we use the DuPont Analysis which is shown below:
ROE = Profit margin × Total assets turnover × Equity multiplier
ROE = 6% × 2 × 1.5
= 18%
The total assets turnover is shown below:
= Sales ÷ total assets
= $230 million ÷ $115 million
= 2
Simply we apply the ROE formula in which the profit margin is multiplied with the total assets turnover and the equity multiplier
