The answer to this question is that Doodle uses social media as an earned media. An earned media also known as free media which means an online word of mouth. In an Earned media it also shows that a business or product is being talked about in social media either by being viral or through the most number of shares in the internet. In earned media it somehow became a digital marketing because people shares, reviews, and comments about the product or service.
Answer:
a. 1.096
Explanation:
The present value index is the same as the profitablility index(PI), which is computed by dividing the present value of future cash inflows by the initial investment(the present value of cash outflows). A profitability of above 1 means that the project is viable as the numerator(PV of cash inflows) exceeds the denominator( initial cash outlay).
Project A PI index= Present value of cash inflows/Present value of cash outflows
Project A PI index= $84,360/$77,000
Project A PI index= 1.096
Answer:
Niche cost leader strategy
Explanation:
In simple words, A niche cost pioneer or leader aims to exploit consumer markets that are price responsive. Its objective is to undercut all rivals' costs while remaining sustainable. Under this business strategy, the producer try to create a strong customer base by offering lower prices as it is the best motivation for the customer to try a specific product.
Thus, from the above we can conclude that the correct answer is niche cost leader.
Answer:
direct response marketing
Explanation:
Direct response marketing -
It is the method of sales , which require immediate response and encourages customer to take any action regarding the goods and services , is referred to as direct response marketing.
This method gives instant and quick result and not waiting is required.
Hence, from the given statement of the question, the correct term is direct response marketing.
