Sales promotion mix element stimulates purchase directly through an incentive to buy, such as a coupon or rebate.
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How does sales promotion work?</h3>
- Sales promotion is one of the components of the promotional mix.
- Sales promotion is a marketing strategy where a company would utilize brief-term campaigns to generate interest and demand for a product, service, or other offerings.
- Advertising, personal selling, direct marketing, and publicity/public relations make up the bulk of the promotional mix.
- Types of Sales Promotion - 4 Important Types: Consumer Sales Promotion, Dealer Promotion, Business Promotion, and Public Relations
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Answer:
b) Conveys the right of occupancy to another
Explanation:
A lease is an agreement made between a lessee and a lessor for using an asset. A lessee is a user who pays to the lessor who is the owner for any asset which can be a building, property or a vehicle. The lessee owns the right to use the asset by paying to the lessor for the fixed duration. Usually, the asset put into a lease are tangible but can be intangible too.
Answer:
d) EPS cannot be calculated if a company has no preferred stock.
Explanation:
The above statement is untrue about E.P.S because the reason why 'Preferred dividend' (which is dividend on preference shares) is subtracted from Net Income, before being divided by the 'Average Number of Common Shares Outstanding' is for comparability.
Since the denominator is based on 'common shares' or 'ordinary shares', it makes sense not to include the part of income that has fallen to preferred shares.
As a matter of fact there are a lot of companies that do not have preferred stock and still report Earnings Per Share on their financial statements.
Finally, still on comparability; E.P.S helps to compare the performance of big companies that have preferred stock with small companies that do not have. Hence EPS can be calculated even when there is no preferred stock.
Identical goods or services ,many buyers ,Price takers
