Answer:
c. mass marketing
Explanation:
The firm is practicing mass marketing because it has a strategy that is trying to sell the product on a large scale ignoring market segments and not trying to know its customers to be able to understand what they expect and like that target them in a more effective way.
The type of analysis that she should conduct is exploratory.
This is involved of experimenting or exploring in a way of finding out the
answer to the problem or the study that the researcher is trying to figure out
in which Marteena is involved of.
Answer:
Product position
Explanation:
The product position is the customer perception about the product which says how much the customer gives it priority over other products. Suppose you value iphone because you like its camera result and its level of security and this is what you desire to have and is you want so it is customer perception which is also knwon as product position.
I think the correct answer is A
Total; percentage
