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2 years ago

Product A - proposed lavender ice cream

1 answer:

4 0

Based on the indicators above, especially the preference of products by consumers, participants preferred <u>Product B (60%)</u> to Product A (40%).

<h3>What is a brand preference?</h3>

Brand preference refers to the choice of a specific company's brand (product or service) when compared with other, equally priced, and available brand (product or service) options.

Typically, brand preference reflects:

Customer loyalty
Successful marketing tactics
Brand strengths.

<h3>Data and Calculations:</h3>

Question Results Scale

How much did you like Product A? 3.2 1-5

How much did you like Product B? 3.9 1-5

Did you prefer Product A? 40% 100%

Did you prefer Product B? 60% 100%

How would you rate the taste of Product A? 5.1 1-7

How would you rate the design of Product A? 2.9 1-7

How would you rate the boldness of Product A? 4.2 1-7

How would you rate the smell of Product A? 6.0 1-7

Would you buy Product A if it was

available in the store? Yes = 25% Yes / No

Thus, based on the indicators above, especially the preference of products by consumers, the survey participants preferred <u>Product B (60%).</u>

Learn more about brand preferences at brainly.com/question/14286452

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