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For a marketing research study to have validity, it must actually measure what it sets out to measure.
Explanation:
When it comes to research, we need to make sure that the measures we are using are reliable and valid.
Reliability refers to consistency across time, items, and researchers. Validity refers to what degree the results of the research reflect what they are intended to reflect (if the research actually measures what it has set out to measure). There are three main types of validity:
- face validity - the extent to which the research actually measures what it's supposed to measure;
- content validity - the extent to which a measure represents all aspects of the researched phenomenon;
- criterion validity - whether the results of the research correlate with other variables they are expected to be correlated with and not correlated with variables they are not expected to be correlated with.
Learn more about the use of databases in research: brainly.com/question/2735192
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Answer:
A bacterial infection usually spread by sexual contact that starts as a painless sore.
Syphilis develops in stages, and symptoms vary with each stage
<em>The Texas Adoption Project: adopted children and their intellectual resemblance to biological and adoptive parents. ... Intelligence test scores were obtained from parents and children in 300 adoptive families and compared with similar measures available for the biological mothers of the same adopted children.</em>