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oksian1 [2.3K]
3 years ago
7

Identify the incorrect statement about sales promotions.

Business
1 answer:
Harman [31]3 years ago
5 0

Answer:

a. Sales promotions have increased because of competition in emerging markets.

Explanation:

Competition in emerging markets is <u>irrelevant for sales promotions</u>. If you are present in a particular market, competition in other markets won't affect the efficiency of your sales promotions.

On the other hand, other statements are correct. Sales promotions are a great tool to hinder consumer price resistance, as they emphasize the benefits of the product and make the whole promotion more convincing.

Technology upgrades vastly affect and improve sales promotions (use of AR/VR in promotions, media, AI...). The wider market of ad agencies gives companies a better choice (with a more competitive price) of agencies that will conduct the sales promotions.

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Pat shopped at Target for new summer shorts. After trying on three different brands and price comparing, he decided to buy the Dockers shorts. While heading to the checkout stand, he spotted earphones hanging on the endcap of the electronics area. Remembering he needed new earbuds for his iPod, he grabbed a set and paid for it all at the checkout counter. What types of product categories did Pat experience in this shopping trip

Pat experience shopping and convenience product categories; the dockers shorts is the shopping product while the ear phone is the convenience product.

Shopping products are types of products categories in which a consumer takes his or her time to deliberate, research, compared on a product before they decided to buy the said product while convenience product is one that required no deliberation, the are usually routine products.

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