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Minchanka [31]
2 years ago
11

McDonald's is testing the Crispy Chicken Sandwich in two markets. McDonald's franchisees have asked for a Southern-style chicken

sandwich as Chick-fil-A's threat to its business continues to grow. In test marketing, the greatest danger to McDonald's is in choosing a test-site city that _______.
Business
1 answer:
ycow [4]2 years ago
5 0

Does not reflect the marketing condition in the new products projected market area is the greatest danger to McDonald's is in choosing a test-site city.

<h3>What market area means?</h3>

A market area is a surface that displays the demand or supply for a specific item. It covers the locations where a factory's products are sent, while it is the tributary area from which a retail store pulls its clients.

Different areas of marketing are Digital marketing, Content marketing, Social media marketing, Visual marketing, Search engine marketing, Influencer marketing.

Thus, it does not reflect the condition of new project.

For more details about market area, click here

brainly.com/question/14773888

#SPJ1

You might be interested in
Economists normally assume that the goal of a firm is to
Elina [12.6K]

Answer:

Profit Maximisation

Explanation:

Profit is the difference between total revenue (receipts) from sale & total cost (expenditure) on production.

Total Revenue = Price x Quantity ; Total Cost = Average Cost x Quantity

Economists study all the producer behaviour, based on assumption that : Goal of firm is Profit Maximisation.

Maximising Profit implies maximising the difference between Total Revenue & Total Cost [ TR - TC] . This further leads to producer equilibrium rule of Marginal Revenue = Marginal Cost [MR = MC] ; i.e additional revenue per unit sold equals additional cost per unit production.

6 0
2 years ago
Do It! Review 1-3 Classify the following items as issuance of stock, dividends, revenues, or expenses. Then indicate whether eac
Sphinxa [80]

Answer:

1. Dividends = Dividends, it decreases stockholder's equity.

2. Rent Revenue = Revenue, it increases stockholder's equity

3. Advertising Expense = Expense, it decreases stockholder's equity

4. Stockholder's pay cash into business = Issuance of stock, increases stockholder's equity.

Explanation:

Notes to above:

1. Dividends are paid from current year income or from retained earnings, as both current year earnings and retained earnings are clubbed into equity thus, with payment of dividend, equity is decreased.

2. Rent revenue is a part of income and income is part of equity as with increase in income there is increase in equity also.

3. Advertising expense will decrease the income and with decrease in income there will be decrease in equity.

4. Stockholder's pay cash into business as for issuance of stock and with issue of stock equity will increase.

7 0
3 years ago
The effects of paying a dividend on the basic accounting equation are to a. decrease assets and decrease stockholders' equity. b
Maslowich

Answer:

The corret answer is b. decrease assets and decrease liabilities.

Explanation:

First entry

Earnings Accrued (- Net Equity)

to various creditors (+ Liabilities)

Since the minutes of the assembly must indicate that they are taken from the profits of previous years, the accumulated profits are reduced.

Second entry

Miscellaneous creditors (- Liabilities)

to Banks (- Active)

The first entry represents transfer from one liability to another liability. Although we think that capital accounts are not liabilities, it is not true, given that the value of debt to shareholders of the value of your company, so we can group everything in the same bag.

When decreeing dividends, what is done is to cover a small part of that company value. That is, when dividends are decreed, they become part of a formalized liability.

The second entry is the cancellation of the liability, through one of the ways to extinguish the obligations: payment.

8 0
2 years ago
The First Bank of Flagstaff has issued perpetual preferred stock with a $100 par value. The bank pays a quarterly dividend of $1
Olegator [25]

Answer:

$56.89

Explanation:

The computation of the current price of this preferred stock is shown below:

= Annual dividend ÷ required rate of return

where,

Annual dividend equal to

= Quarterly dividend × number of quarters in a year

= $1.65 × 4 quarters

= $6.6

And, the required rate of return is 11.6%

Now put these values to the above formula  

So, the price would equal to

= $6.6 ÷ 11.6%

= $56.89

5 0
3 years ago
A suggested project requires initial fixed assets of $227,000, has a life of 4 years, and has no salvage value. Assume depreciat
Nat2105 [25]

Answer:

NPV = -$132,193.77

Explanation:

best case NPV:

price per unit (+4%) = $48.88

sales per year (+4%) = 32,240

variable cost per unit (-2%) = $22.54

fixed costs (-2%) = $826,042

depreciation expense per year = $227,000 / 4 = $56,750

contribution margin per unit = $26.34

23% tax rate

discount rate = 11.5%

initial outlay = $227,000

net cash flows = {[($26.34 x 32,240) - $826,042 - $56,750] x 77%} + $56,750 = $30,885.392

NPV = -$132,193.77

5 0
2 years ago
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