The marketing director of a small advertising company has secured a big-name client. The marketing director has communicated ext
ensively with the client to establish their needs and goals in advertising. The ad team works to create a series of print, digital, and film advertising concepts for the client. However, when the client
arrives to view the ad campaign, he is not impressed.
Which of the following would the marketing director most likely do in this scenario?
O Release the client from their contract and work to secure someone else's business.
O Review previous ads the client has developed with other companies and model a new ad campaign after those.
O Ask the client to develop a concept for the ad campaign so that their needs will be fully met
O Work closely with the client to re-evaluate goals and objectives of the ad campaign.
The most likely action of the marketing director would be to B. Review previous ads the client has developed with other companies and model a new ad campaign after those.
<h3>What is Marketing?</h3>
This refers to the promotion of goods and services to create awareness to the general product.
Hence, we can see that based on the given scenario where there is an ad campaign that does not meet the taste of the client, it would be best to model a new ad based on the previous ads used by the client.
