Answer:
Explanation:
A marketing plan refers to the comprehensive document that outlines a company's overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and how the company will utilize a combination of resources in order to achieve its business objectives. It is a company's a most important document because:
- It contains specific goals and objectives and outlines the precise strategies to be used in achieving them.
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It rallies the company's forces and resources for the marketing battlefield and therefore, dictates the role of Integrated Marketing Communications (IMC) in the marketing mix.
A marketing plan should always have the following:
- A situation analysis: normally this will include a market analysis, a SWOT analysis and a competitive analysis.
- Marketing strategy
- Sales forecast
- Expense budget.
Small companies can use bottom-up marketing to become big companies by creating an ingenious tactic they can use and building a strategy around it.
The elements of an advertising plan and an IMC strategy:
- The IMC strategy will be determined by how the marketer makes use of the creative mix.
The creative mix is composed of:
- The target audience
- Product concept
- Communications media, and
- The message.
The best method of allocating funds for a real estate development is the sales percentage, market share, objective task, empirical research
The type of companies that tend to use the percentage of sales method are companies that want to use a method that will cost them nothing and will provide a greater chance of success for future sales.
Answer: A. Identify issues.
Explanation: Hisaoki's company failed to identify issues, because they never considered problem might arise but it did arises.
In identifying issues one must be clear what the problem is and plan on how to solve them, analyzing the problem is important when identifying issues. This help you to be about the situation when there is problem.
decision tree
Explanation
:
A decision tree is a graph of decisions and their possible consequences; it is used to create a plan to reach a goal. Decision trees are used to aid in making decisions.
Answer:
a. Petunia only
Explanation:
A petition for relief through an individual's repayment plan is a document filled out asking to pay off a debt by making small individual payments stretched out over a specific period of time, and can only be filled by the debtor and accepted by the creditors. Therefore it can only be filled out by Petunia.
Answer:
cross price elasticity of demand = 1.8
Explanation:
cross price elasticity of demand = % change in quantity of X / % change in price of Y
cross price elasticity of demand = 9% / 5% = 1.8
When the cross price elasticity of demand is positive, it means that the products are substitutes. If the cross price elasticity is negative, then the products are complements.
