Answer:
0.167
Explanation:
Given the following :
Heavy usage index = 1.5
Penetration share = 0.6
Market share = 15%
Using the formula:
Heavy usage index =
market share % / [Penetration share * share of wallet]
1.5 = 15% / [0.6 * share of wallet]
1.5 × [0.6 × share of wallet] = 15%
0.9 × share of wallet = 15%
Divide both sides by 0.9
Share of wallet = 15% / 0.9
Share of wallet = 0.15 / 0.9
Share of wallet = 0.16666
Share of wallet = 0.167
With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as uncontrollable elements.
What is a controllable element of the marketing environment?
- To adapt to shifting market conditions, consumer preferences, or business goals, the controllable variables can be changed throughout time as well as typically in the short term.
- Products, prices, promotions, distribution, and research efforts are among the variables that can be controlled.
What is the macro environment?
The main uncontrollable outside factors (economic, demographic, technological, natural, social and cultural, legal, and political) that have an impact on a firm's performance and decision-making.
Learn more about uncontrollable elements
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Answer:
It is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework: awareness, consideration, and decision.
Answer:
The correct word for the blank space is: stakeholder mapping.
Explanation:
Stakeholder mapping is the act by which companies look for investors so they can finance their projects. The mapping allows entrepreneurs to verify if their project plan is good enough to attract capital and the process also helps to identify who of those investors are serious in making the plan become a reality.
