Question

Johnson Controls, Inc. produces the seats for the Dodge Neon. Although Johnson initially was able to meet Dodge's cost target, it was not able to meet its safety, weight, and comfort specifications. Engineers from Dodge visited the Johnson plant and worked with its design people to create a seat that met all of the technical requirements at a cost that both could agree on. Johnson Controls and Dodge engaged in ________.

Answer 1

Johnson Controls and Dodge engaged in Reverse Marketing.

What is Reverse Marketing

Reverse Marketing can be defined as a type of marketing in which the customer are the one that patronized your a company business instead of the company creating brand or product awareness to the consumer.

This type of marketing strategy enables customer to be attracted to your business just as in the case of Johnson controls and its consumer Dodge.

Therefore  Johnson Controls and Dodge engaged in Reverse Marketing.

Learn more about reverse marketing here:brainly.com/question/25754149

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