Question

horizontal integration through m&a can help firms strengthen their competitive position by increasing the differentiation of their product and service offerings.

Answer 1

Increased Differentiation is competitive position by increasing the differentiation of their product and service offerings.

What is Increased Differentiation?

The key characteristic(s) that set one company's goods or services apart from those of its rivals are referred to as that company's products. Successful product diversification increases sales and customer loyalty.

A product differentiation strategy includes identifying and outlining a company's or product's distinctive features as well as the most critical distinctions between it and its rivals. Creating a strong value proposition and unique selling concept for a product or service is essential to making it appealing to a target market or audience.

If done successfully, product diversification might provide the product's seller a competitive edge and eventually increase brand recognition. The quickest high-speed Internet connection and the most cost-effective electric car on the market are two instances of different commodities.

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