Horizontal scope exists the range of product and service components that the firm acts within its market.
<h3>What are vertical and horizontal scopes?</h3>
A horizontal acquisition is a commercial tactic in which one company acquires another that competes on an equal footing in a given industry. The purchase of business operations within the same manufacturing vertical is referred to as vertical integration.
The firm's horizontal scope is the variety of product and service sectors it offers within its market. The vertical scope is the degree to which an organization's internal activities cover all of the value chain activities in the industry, part of them, some of them, or none of them.
The variety of product and service segments that the company offers within its market is referred to as its horizontal scope.
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Answer:
The firm earns revenues of $360,000 per year. To receive a normal profit, the firm described above would have to earn additional revenue of $90,000
Explanation:
As per the information provided in the question, the current profit/loss after deducting all expenditure from income is as follows:
Particular Amount ($)
Revenue 360,000
Less: Wages and Salaries (200,000)
Less: Materials (75,000)
Less: New Equipment (30,000)
Less: Rented Property (20,000)
Less: Interest Costs (35,000)
Profit/Loss 0
As confirmed from the calculation above currently no profit is being earned even after the owner/manager not receiving income from the firm. Therefore, the firm should generate additional revenue of $90,000 in order to earn normal profit.
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Answer:
Advertising appeal and unique selling proposition.
Explanation:
Advertising is a promotional activity which purpose is to sell a product or service to a target audience.
The unique selling proposition of a product is intended to appeal to a specific. group of audience. For example, the social, psychological, physical and financial backgrounds of customers play a major role. When these various characteristics of the target group are known, it will be easy to determine how a product’s features would be a solution to the problems faced by the target audience.
Advertising appeals are the different techniques that are applied to get the attention of customers to patronize a particular product or service.
